1. Working with Agentic AI: Search Marketing Strategist How human skills and agentic skills are dynamically integrated and coordinated across search marketing responsibilities 1.1. Search Marketing Strategist as an Occupation A search marketing strategist develops, implements, and optimizes search engine marketing (SEM) and search engine optimization (SEO) strategies to increase online visibility, drive targeted traffic, and maximize return on investment. This occupation connects organizational objectives with how people search by defining campaign structures, optimizing digital assets, and analyzing search behavior and performance across paid and organic channels. To ensure search strategies support long-term organizational objectives, the strategist must understand how search engine systems, user intent, competitive conditions, technical site infrastructure, and budget constraints collectively affect search visibility, campaign performance, and business outcomes. ...